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About Us

We are the world's largest online fitness store—and a lot more.

Our single-minded focus is helping you achieve your goals. If your motivation is flagging, we've got your back. We're obsessed with creating the best fitness site out there because we love hearing about your success once you’ve implemented our fitness solutions. Everything we do, say, and feel starts with our customers! Every idea, program, project, and interaction has a customer-first mindset…and we don’t stop until the customer says WOW!

We have thousands of free articles and videos from leading experts in the field. Find info on nutrition, workouts, supplements, motivation, and more. Our 100+ fitness plans include video instruction, daily workouts, nutrition and supplement guides, email inspiration, and more.

We honour and encourage diversity, and we respect differences! We collaborate, share goals, support each other, and have fun and celebrate our wins. We always strive to succeed, but we are not afraid to fail! (And when we do fail, we learn from our mistakes.) We are willing to take necessary risks because our mission is an urgent one.

We are passionate about results…whether it’s your body or our business. So, like you, we set ambitious goals, measure our performance, and strive to improve every single day. We give back to the communities to which we owe our success: our customers, colleagues, partners, family, friends, and neighbours. We empower and hold each other accountable to deliver on commitments and trust each other's positive intent.